Dougie Brown, 52, from the Isle of Coll, experienced a brush with death after being tossed into the water from his fishing boat on 14th February 2014. Had it not been for his personal flotation device (PFD), and as a weak swimmer, the fisherman would have most certainly lost his life. Watch Dougie tell his story and why he is urging all fishermen to wear a PFD.
The ‘Sea You Home Safe’ fishermen’s safety campaign beat off stiff competition, including the Scottish Government and Asda, to pick up the Campaign Challenges award at the PR industry’s annual prize-giving ceremony held in Edinburgh.
‘Sea You Home Safe’, which aims to encourage fishermen to wear lifejackets ( PFDs), was fronted by Monty Halls and backed by families who have lost loved ones at sea. The free PFD initiatives going on around the country via the Fishermen’s Mission, SFF, NFFO and the RNLI were also promoted through the campaign and more than 150 fishermen got in touch following the launch to request a free PFD.
Seafish worked with Edinburgh PR agency Citypress to deliver the campaign and are continuing to promote it through a PFD selfie competition on the campaign Facebook page.
Simon Potten, Head of Safety and Training at Seafish, commented: “Our recent research suggests only a quarter of fishermen wear a PFD at all times when out at sea so we need to keep reminding the rest of them that wearing a PFD is vital. This campaign aims to talk to those fishermen and their families to get the safety awareness message across and we are chuffed that is has been recognised so widely.”
The Public Relations Consultancy Association (PRCA) awards recognise the best media campaigns from around the country and are judged on creativity, awareness and impact. In what was arguably the toughest category of the awards, the Campaign Challenges award goes to the campaign that deals with a challenging brief and successfully gets its message across in a variety of ways.
Find out more about Sea You Home Safe on the campaign web page.